Jumbo Jelly

AI content disclosure

Also called: Steam AI disclosure, AI Generated Content Disclosure

AI content disclosure is the section of the Steam Content Survey where developers describe how their game uses AI-generated content, shown on the store page.

10 Jan 2024: Valve adds AI disclosure to the Content Survey

Steam's AI content disclosure is a section of the Content Survey that developers fill in before release. Valve announced it on 10 January 2024 and said much of the disclosure would appear on the game's store page (Steamworks Development, "AI Content on Steam", store.steampowered.com/news/group/4145017/view/3862463747997849618, accessed 27 Oct 2026).

The survey splits AI use into two types. Pre-Generated covers content made with AI tools during development, which Valve reviews like any other content. Live-Generated covers content created by AI while the game runs, and developers must also describe the guardrails that stop it from producing illegal content. Players can report such content through the Steam overlay, per the same announcement.

For QA, the disclosure is a scope signal. Games with Live-Generated content need tests of the guardrails themselves, with prompts and edge cases that try to push the system off course. Jumbo Jelly tracks the disclosure field across Steam releases in its public data. The aim is to measure how AI-assisted games launch, without judging the choice to use AI.

Updated · Written by , founder of Jumbo Jelly.

Where to read more

  • Steam Next Fest

    Steam Next Fest is a weeklong Steam event, held three times a year, where unreleased games offer public demos to players, press and streamers.

  • Day-one patch

    A day-one patch is an update released on or right after launch day to fix bugs found after the release build was locked or once players arrived.

  • Smoke test

    A smoke test is a short check that a new build starts, loads and runs its main loop, done before deeper testing so nobody wastes hours on a broken build.

  • Steam review score

    The Steam review score is the rating label on a store page, built from positive and negative reviews by players who bought the game on Steam.

All glossary terms